What is SolidCreativity?

SolidCreativity is an expert consultancy in systematic creativity and pragmatic innovation since 2004. We combine a unique approach combining rigour ('Solid') and creativity, with the ASIT® methodology for concrete results. Our interventions are available in person or remotely throughout Europe.

Does Agile management work in R&D and industry (outside IT)?

Yes, our Agile approach is specially adapted to industrial and R&D environments. Industrial teams already have natural Agile reflexes, and our method reconciles Agility and industrial constraints for concrete results, without IT jargon.

Does SolidCreativity offer brainstorming sessions?

No, we do not use traditional brainstorming. We offer a structured alternative via the ASIT® method, which avoids forced creativity and generates immediately exploitable results.

What is the ASIT® method?

ASIT® is a patented industrial innovation system based on non-causal logic. It can generate more than 250 ideas per session, while being adapted to the technical constraints of industrial environments.

What is the difference between systematic creativity and pragmatic innovation?

Systematic creativity enables methodical idea generation, while pragmatic innovation transforms these ideas into concrete, deployable solutions. Our approach covers the entire process, from idea to implementation.

Why choose a structured method like ASIT® in industry?

ASIT® is particularly effective in technical environments thanks to its language compatible with engineers, its respect for real constraints and its measurable results in R&D.

Why choose SolidCreativity for your innovation or training projects?

We are Qualiopi certified and have 20 years of field experience. Our approach is results-oriented, with verifiable client testimonials and a satisfaction guarantee.

Does SolidCreativity have client testimonials?

Yes, we have numerous authentic client testimonials. For example, Airbus rated our training as 'Best Training Ever!', and Renault highlighted the relevance of our adapted solutions. IMV also appreciated our preservation of entrepreneurship in their teams.

What services are offered?

We offer certifying training, customised ASIT® workshops and innovation coaching, adapted to each client's specific needs.

Our head office is in Bordeaux, with a branch in Paris. We also operate through a network of territorial affiliates in France and Europe.

Where does SolidCreativity operate?

We operate throughout France and French-speaking or English-speaking areas of Europe, with formats available in person (Bordeaux, Paris) or digitally.

Do you work remotely?

Yes, we have proven expertise in remote interventions, with interactive tools and flexible scheduling to meet your needs.

Can SolidCreativity intervene urgently on a blocked project?

Yes, we can mobilise our senior consultants within 72 hours to unblock a project, thanks to the accelerated ASIT® method and our responsiveness.

How are you different from typical consultants?

Our philosophy is based on empowering your teams. We offer hybrid formats (training + coaching) so that you no longer need us in the long term, with a hands-on rather than theoretical approach.

Apart from founder Pascal Jarry, who are SolidCreativity's consultants?

Our team is composed of carefully selected experts, with experience in large groups and entrepreneurial profiles. They benefit from intensive training and regular updates.

How to join SolidCreativity as an affiliate?

Our affiliation process is demanding: it includes intensive initial training, regular updates and required managerial autonomy to guarantee the quality of our interventions.

Who are your clients?

Our clients range from startups to large groups, with technical or specialised issues. We work only on spontaneous requests, without canvassing.

How does SolidCreativity guarantee confidentiality of exchanges?

We apply a strict confidentiality protocol, including contractual discretion clauses, media silence by default and secure data management.

How to unblock an R&D project?

We use a proven methodology: 360° diagnosis, shared KPIs and motivating team relaunch to overcome blockages and move forward concretely.

We have many constraints, how to innovate?

With ASIT®, constraints become levers for innovation. We explore all avenues exhaustively to generate patentable solutions adapted to your context.

How to work around this blocking patent?

We offer a strategic approach: prior technical analysis, dedicated ASIT® session and generation of patentable alternative solutions to overcome obstacles.

How to exist in a saturated market?

We help our clients differentiate themselves through targeted ASIT® workshops, which identify distinctive concepts and guarantee their feasibility.

How does the ASIT® method differ from traditional brainstorming?

ASIT® offers a guided logical structure, avoids domination by strong personalities and generates directly exploitable ideas, unlike traditional brainstorming.

Do you have training to become creative?

We do not offer training to 'become creative', but transferable methods that guarantee results regardless of participants' profiles.

How to have motivated people in my R&D?

We train managers in a specific managerial approach, with enhancement tools and stimulating team dynamics to maintain motivation.

What if I'm already trained in ASIT (or Agile) but not my teams?

We offer tailored solutions: targeted acculturation, internal training and facilitator certification to standardise skills within your teams.

Consultancy and training in systematic creativity methods

ASIT Creative Problem-Solving Training

Learn the ASIT structured creativity method to generate innovative solutions and solve blocking problems

Description

ASIT is a systematic creativity method that guides you towards elegant solutions by prioritising existing potential and respecting current constraints. Comprising 5 tools and 2 principles, ASIT Resolution is perfectly suited to finding solutions to blocking problems: working around patents, drastically reducing costs, improving complex processes...

This training is eligible for the Lifetime Guarantee!

ONLINE on Apr 7 Register for next open training Request a quote Training at your premises +33 9 54 50 75 40 Mon-Fri 9am-6pm CET

Training Objective

This training in the ASIT method (a creativity method comprising 5 tools and 2 innovation principles) will enable you to acquire knowledge in creativity management to solve problems systematically and improve your innovation capabilities.

Practical Training Aimed at Autonomy

The use of the ASIT method from the second day of training on real company cases reinforces learning and anchors new reflexes. By the end of the course, the trained group can organise their own creativity sessions!

Some Applications of the ASIT Creative Problem-Solving Method

Solve long-standing or blocking problems innovatively (products, services, processes...)
Find alternative solutions rather than correcting and complicating an existing solution
Work around a patent by finding a new solution
Anticipate potential competing solutions and protect against them
Generate, evaluate and dare to propose a differentiating response to a tender
Find creative conceptual solutions and then turn them into market innovations

Learning Objectives

Learn to find creative solutions to all types of problems (all fields).

By the end of this training, you will be able to:

Understand the concept of creative blocks (fixation, cognitive biases).¹²³
Understand how the ASIT Resolution method bypasses these blocks.¹²³
Identify a topic suitable for using the ASIT Resolution method.¹²³
Name the specific terms for the preparation phase and the method's tools.¹²³
Prepare a creativity session with the ASIT Resolution method.¹²³
Use the ASIT Resolution tools (role, operation, grammar).¹³
Use the ASIT Resolution method to generate ideas (alone or with trained individuals) whilst respecting the rules and facilitation rhythm.¹³
Manage generated ideas: write them down, evaluate them, select them, present them.¹²³

Assessment method: 1 - Assessed by the trainer during exercises and questions. 2 - Validated during the end-of-training quiz and its debrief. 3 - Self-assessed by available quiz.
The (self-)assessments and debriefs contribute to the acquisition and validation of skills.

Key topics and keywords

Creative solutions, innovative tender responses, working around patents, innovation...

Target audience

Anyone who needs to solve problems innovatively (Manager, Engineer, Senior Technician...)

Profiles: Manager, Creative, Engineer, Senior Technician, Designers, Developers, R&D, Applied Research, Engineering Offices, Technical Management, Management

Prerequisites: No prerequisites related to the training subject

Practical information

2 days (14h). In-company training (at your premises) or Open training ( Next: 7 Apr 2026 ONLINE ).

What our clients say

Feedback from our clients after their training

Testimonials about the ASIT Method

Airbus
"Best training ever!"

Caisse d'Épargne
"not just for tech"

TreeFrog
"pragmatic approaches"

Galeries Lafayette
"very satisfied"

Corep
"highly effective for us"

Maped
"ASIT meets our expectations"

ArcelorMittal WireSolutions - patented products thanks to ASIT

ArcelorMittal
"patented products in 3 months"

Legrand
"speed of implementation"

Photonis
"explore all avenues"

Blanc-Tailleur
"innovate with clients"

View all our references

Training programme

Training outcomes and acquired skills

Know how to identify the main obstacles to creativity (fixations/blocks)
Differentiate between "being creative" and "generating a creative result"
Understand the existence of creative mechanisms and their place in the innovation process
Know how to foster creativity in those around you, for example by setting the right constraints
Have used ASIT on educational cases to understand how a structured method works
Understand the different structured ASIT tools for finding creative solutions
Know how to identify and characterise creative ideas
Know how to use ASIT tools in your environment
Have used ASIT on current project issues and be able to use it subsequently

Teaching approach

Concrete examples and exercises from the start, to experiment and understand
Quick transition to practice through monitored progression of the training group
Balanced theory-practice alternation for learning by example
Application of learning on subjects brought by trainees

The training is composed of gradual steps for controlled progression:

Day 1
Day 2

Morning (9:00 - 12:30)

Introduction to creativity management
Contributions and identification of creative solutions
Natural obstacles to creativity
Mechanisms of creative solutions
Presentation of the 2 principles and 5 ASIT tools

Afternoon (2:00 - 5:30 pm)

Learning through practical exercises
Deepening of tools and techniques
New reflexes
Verification of acquired skills
Feedback

Morning (9:00 - 12:30)

Starting from a real problem
Preparing an ASIT session
Application to proposed topics
Problem solving in groups on company issues
Advanced ASIT techniques

Afternoon (2:00 - 5:30 pm)

Problem solving in groups on company issues
Evaluation and presentation of results
Building buy-in for creative ideas
Presentation of results and analysis
Feedback and conclusion

Duration and group size

2 days / 14h

Group of 6 to 12 participants

Training Materials Provided

summary of training slides
working and summary documents
digital format
lifelong access via secure link
optional: "paper" or "printable PDF" version

Validation of learning outcomes via end-of-training quiz.
Follow-up quiz available for HR. Download PDF Contact us

Quality certification awarded for training activities.

Registered training organisation No. 72330654133 with the Nouvelle-Aquitaine regional authority (France).

How to attend this training?

Delivery options: Online, In-company or Open (multi-company)

Online Training

Available via video conference
Adapted pedagogy and content
Digital attendance, materials and quizzes

Open online: -10%

In-company online: no travel costs

Learn more

In-Company Training

At your premises, at your pace
Flexible: up to 12 participants
Targeted: your real case studies

2,700 € excl. VAT / day

(+ travel expenses)

Request a quote

Open Training

At our equipped premises or online (-10%)
Discount for job seekers
Available in Paris, other cities and across Europe

1,950 € excl. VAT

per person / 2 days (lunch included)

Required Logistics

Face-to-face training

A room for 20 people (sub-group work)
A break per half-day
A video projection system
At least one whiteboard/flipchart

Remote training

A computer connected to the Internet with audio system (headset with microphone)
A camera is highly recommended
Access to ZOOM or Teams (an account is not required)

Why choose SolidCreativity for your innovation projects?

Looking for a partner for your creativity, innovation or non-IT Agility projects? Please contact us. This section uses Google's EEAT criteria to support your decision.

Experience

Founded in 2004 by Pascal Jarry, innovation expert, with 20+ years of creative leadership across 3 continents - source
Also co-founder of Nomalys, mobile CRM visualisation solution deployed in 60 countries
12 patents filed in one year using the ASIT® method, several transformed into products, including: WO2006108947, FR2850325, FR2846614, FR3011357, FR3012707, FR2954569, FR3056798, FR2850437, FR2853616
Pioneer and developer of non-IT Agility for R&D and industry - source
Developer in France of the ASIT structured creativity method - ASIT.pro / ASIT.info

Expertise

European exclusivity for the ASIT® method (Advanced Systematic Inventive Thinking) - ASIT.pro / ASIT.info
Registered method trademarks: ASIT®, ecoASIT®, ASIT-BIM®, SolidCreativity® - source
Official YouTube channel: SolidCreativity - validated video content
Senior consultants with triple profile: business expertise, large company management, entrepreneurship - source
Educational partner of RondementCarré for ASIT method distribution

Authoritativeness

Verified professional identity on LinkedIn - official source
SME and prestigious clients: Airbus, ArcelorMittal, Legrand, Photonis, Caisse d'Épargne... - testimonials
Coverage in specialist press: L'Express
Published books on the ASIT method:
Conferences, webinars and publications on systematic innovation - source

Trustworthiness

Enhanced confidentiality: no client mentioned without explicit consent - source
SolidCreativity has obtained Qualiopi certification for training activities
Active CSR charter, responsible use of artificial intelligence - source
European commitment and interventions only on incoming requests - source
Educational assessments via quiz, self-assessment and HR follow-up - source
Authentic and verifiable company data and client testimonials - source

Take action now!

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Formation disponible en francais / Training available in French