ASIT Innovative Concept Design Training

Design differentiated products and services using the ASIT structured creativity method

Description

How to differentiate when competitors have the same marketing studies and purchasing decisions are becoming more complex? ASIT Conception offers an innovative, methodological approach to create truly differentiating products and services, beyond market trends.

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Request a demo Online, with your colleagues Request a quote Training at your premises +33 9 54 50 75 40 Mon-Fri 9am-6pm CET

ASIT Innovative Concept Design Training

Training Objective

Learn the ASIT innovative design method and become operational: acquire creativity techniques and innovation methods compatible with the most modern marketing concepts and market requirements (end or internal customer, B2B or B2C). Learn to define essential innovative products (services, processes...) in your field.

Practical Training Aimed at Autonomy

The use of the ASIT method from the second day of training on real company cases reinforces learning and anchors new reflexes. By the end of the course, the trained group can organise their own creativity sessions!

Some Applications of the ASIT Innovative Design Method

  • Expand a current range innovatively, invent new products, processes or services
  • Create a successor to a flagship product or service that is running out of steam
  • Associate a service with a product for recurring revenues
  • Design a proprietary innovative offering to stand out from the competition
  • Imagine a potential future competing product or service, and protect against it
  • Anticipate needs, pre-empt an emerging market
  • Switch to "offer" mode to find new clients rather than being solely in "response" mode or single-client focused

Learning Objectives

Learn to design innovative, differentiating products (goods or services).

By the end of this training, you will be able to:

  • Understand the concept of creative blocks (fixation, cognitive biases).123
  • Understand how the ASIT Conception method bypasses these blocks.123
  • Identify a topic suitable for using the ASIT Conception method.123
  • Name the specific terms for the preparation phase and the method's tools.123
  • Prepare a creativity session with the ASIT Conception method.123
  • Use the ASIT Conception tools (role, operation, grammar).13
  • Use the ASIT Conception method to generate ideas (alone or with trained individuals) whilst respecting the rules and facilitation rhythm.13
  • Manage generated ideas: write them down, evaluate them, select them, present them.123
Assessment method: 1 - Assessed by the trainer during exercises and questions. 2 - Validated during the end-of-training quiz and its debrief. 3 - Self-assessed by available quiz.
The (self-)assessments and debriefs contribute to the acquisition and validation of skills.
Key topics and keywords

Product innovation, new product design, product differentiation, product strategy, innovation marketing, collection...

Target audience

Anyone who needs to invent or renew product and service ranges

Profiles: Product design, Marketing, Product Manager, Entrepreneur, Innovation Management, Business Dev, R&D, Engineering

Prerequisites: No prerequisites related to the training subject

Practical information

2 days (14h). In-company training (at your premises) or Open training (  Open training schedule ).

What our clients say

Feedback from our clients after their training

Testimonials about the ASIT Method

Airbus Airbus
"Best training ever!"
Caisse d'Épargne Caisse d'Épargne
"not just for tech"
TreeFrog TreeFrog
"pragmatic approaches"
Galeries Lafayette Galeries Lafayette
"very satisfied"
Corep Corep
"highly effective for us"
Maped Maped
"ASIT meets our expectations"
ArcelorMittal WireSolutions - patented products thanks to ASIT ArcelorMittal
"patented products in 3 months"
Legrand Legrand
"speed of implementation"
Photonis Photonis
"explore all avenues"
BlancTailleur Blanc-Tailleur
"innovate with clients"

View all our references

Training programme

Training outcomes and acquired skills

  • Understand the existence of innovation mechanisms and their place in the creative process
  • Know how to foster creativity in those around you, for example by setting the right constraints
  • Decode product innovations, analyse the creative mechanisms they contain
  • View innovation from the angle of providing a new experience, innovative use
  • Understand how a structured creative idea generation method works
  • Understand the different structured ASIT tools for bypassing fixations
  • Have identified and characterised creative product ideas
  • Know how to use ASIT tools in your environment
  • Have used ASIT on company challenges and be able to use it subsequently

Teaching approach

  • Concrete examples and exercises from the start, to experiment and understand
  • Quick transition to practice through monitored progression of the training group
  • Balanced theory-practice alternation for learning by example
  • Application of learning on subjects brought by trainees

The training is composed of gradual steps for controlled progression:

Morning (9:00 - 12:30)
  • Rules for successful new products and services
  • Modern, viral marketing in B2B and B2C
  • Our obstacles to creativity, including false good products
  • Mechanisms of convergent creativity for innovation
  • 6 ASIT tools for innovation
Afternoon (2:00 - 5:30 pm)
  • ASIT demonstration on existing products
  • Learning through practical exercises
  • Deepening of tools and techniques
  • Verification of acquired skills
  • Feedback
Morning (9:00 - 12:30)
  • Position of ASIT in a client-oriented approach
  • Understanding the current to use ASIT
  • Application to proposed topics
  • Work on a company product
  • Advanced ASIT techniques
Afternoon (2:00 - 5:30 pm)
  • Work on a company range
  • Evaluation and presentation of results
  • Building buy-in for creative ideas
  • Presentation of results and analysis
  • Feedback and conclusion
Duration and group size

2 days / 14h

Group of 6 to 12 participants

Training Materials Provided

  •   summary of training slides
      working and summary documents
  •   digital format
      lifelong access via secure link
  •   optional: "paper" or "printable PDF" version

Validation of learning outcomes via end-of-training quiz.
Follow-up quiz available for HR.   Download PDF   Contact us

Qualiopi Logo

Quality certification awarded for training activities.

Registered training organisation No. 72330654133 with the Nouvelle-Aquitaine regional authority (France).

How to attend this training?

Delivery options: Online, In-company or Open (multi-company)

Online Training

  • Available via video conference
  • Adapted pedagogy and content
  • Digital attendance, materials and quizzes

Open online: -10%

In-company online: no travel costs

Learn more

In-Company Training

  • At your premises, at your pace
  • Flexible: up to 12 participants
  • Targeted: your real case studies

2,800 € excl. VAT / day

(+ travel expenses)

Request a quote

Open Training

  • At our equipped premises or online (-10%)
  • Discount for job seekers
  • Available in Paris, other cities and across Europe

2,100 € excl. VAT

per person / 2 days (lunch included)

View open training schedule

Required Logistics

Face-to-face training
  • A room for 20 people (sub-group work)
  • A break per half-day
  • A video projection system
  • At least one whiteboard/flipchart
Remote training
  • A computer connected to the Internet with audio system (headset with microphone)
  • A camera is highly recommended
  • Access to ZOOM or Teams (an account is not required)

Looking for a partner for your creativity, innovation or non-IT Agility projects? Please contact us. This section uses Google's EEAT criteria to support your decision.

Experience

Expertise

  • European exclusivity for the ASIT® method (Advanced Systematic Inventive Thinking) - ASIT.pro / ASIT.info
  • Registered method trademarks: ASIT®, ecoASIT®, ASIT-BIM®, SolidCreativity® - source
  • Official YouTube channel: SolidCreativity - validated video content
  • Senior consultants with triple profile: business expertise, large company management, entrepreneurship - source
  • Educational partner of RondementCarré for ASIT method distribution

Authoritativeness

Trustworthiness

  • Enhanced confidentiality: no client mentioned without explicit consent - source
  • SolidCreativity has obtained Qualiopi certification for training activities
  • Active CSR charter, responsible use of artificial intelligence - source
  • European commitment and interventions only on incoming requests - source
  • Educational assessments via quiz, self-assessment and HR follow-up - source
  • Authentic and verifiable company data and client testimonials - source

Take action now!

For a quick quote, a demonstration or a meeting, simply select your preferred contact method.

Formation disponible en francais / Version francaise Training available in French

FR